Leaflets are physical marketing, which means most will end up in the bin. That might sound discouraging, but here’s the silver lining – it’s the ones that don’t get thrown away that make all the difference.

In fact, 20.2% of people said they’ve recently kept a door-drop leaflet for future use, according to the Direct Marketing Association: a three year high. This highlights the power of a well-designed, relevant leaflet landing in the right hands.

With digital marketing dominating inboxes and screens, there’s less physical competition through letterboxes – making leaflet drops an excellent opportunity for local businesses like takeaways, cleaners, and landscapers to stand out.

When it comes to leaflet campaigns, quantity matters. Printing and distribution become cost-effective at a minimum volume of 5,000 leaflets, and this number ensures you can make a meaningful impact.

A small batch of leaflets might work for hyper-local ventures like a lemonade stand, but for most businesses, it’s better to think bigger.

The more leaflets you send, the higher your chance of success. A well-planned leaflet campaign can boost visibility and generate tangible results.

Unlike digital marketing, leaflet drops don’t provide click-through rates or detailed analytics. However, that doesn’t mean you can’t measure success.

For example:

• Use offer codes to track responses.
• Ask customers how they heard about you.

The ultimate measure of success is simple: If your leaflet drop brings in more business and increases revenue, it’s working. By staying consistent and targeting the right audience, you can generate sustained results.

Time and money are two of the most valuable resources for any business. While delivering leaflets yourself might seem like a cost-saving option, it’s not always the best use of your time.

Why not focus on growing your business while leaving distribution to the experts? Services like RH Uncovered’s door drop leafleting ensure professional, reliable delivery across targeted areas – saving you time and effort.

A single leaflet drop won’t deliver long-term results. Think of it as part of a larger strategy to build trust, recognition, and visibility over time.

For example, people might not call for gutter cleaning until the leaves start falling in autumn. If your leaflet is there when they need it, you’re likely to get their business.

The key is consistency. By running regular leaflet campaigns, you stay top-of-mind and ready for action when your audience needs your services.

And here’s the good news – consistency doesn’t mean reinventing the wheel each time. Repetition of the same message or creative, as long as it’s not time-specific, can be even more effective at building brand awareness. Familiarity breeds trust, and repeated exposure strengthens recognition, ensuring your business is the one people think of when they’re ready to act.

Achieve local impact

Leaflet drops are a fantastic way to reach local audiences and build trust. By targeting the right areas, designing a standout leaflet, and staying consistent, you can create a campaign that delivers real results.

Get in touch to discuss how RH Uncovered can help you plan and execute a successful leaflet campaign tailored to your goals.