Why print still delivers results in the digital age
As online content continues to grow, you might wonder if print marketing still holds value in today’s digital age. Print offers a tangible, trustworthy way to connect with audiences, cutting through the noise of AI-driven content and online misinformation.
At RH Uncovered, we provide magazine advertising and door-to-door leaflet distribution, two proven methods for reaching local communities effectively. These formats help businesses establish trust and reliability while building strong, impactful relationships with their audience.
How much does print marketing cost?
The cost of print marketing depends on several factors, including the size of the ad, the publication’s circulation, and the duration of the campaign. Whether you choose magazine advertising or leaflet distribution, RH Uncovered offers tailored solutions to fit a variety of budgets and goals.
Our eight magazine editions deliver localised reach to over 154,000 households monthly across specific towns and their surrounding areas. Similarly, our leaflet distribution covers the same geographic area, offering flexibility to tailor your campaign – whether you’re seeking broad coverage or targeting specific communities. Explore our distribution areas to see where your campaign can reach.
While print is sometimes seen as costly, its long-term value is undeniable. A single print ad can yield results long after publication, delivering lasting ROI.
Our magazine ads, for example, benefit from repeated exposure – 60% of RH Uncovered readers keep their copies for at least two weeks, with many retaining them until the next issue. Additionally, 91% of readers refer to the magazine at least once a month, ensuring your ad remains visible and engaging throughout its
shelf life.
Industry data shows that 45% of door drop recipients keep leaflets for extended periods, often displayed on noticeboards or stored in kitchen drawers.₁ On average, these materials remain in homes for 38 days, doubling their shelf life since 2016.₂ This enduring presence boosts your campaign’s effectiveness by keeping your
message top of mind.
Should I advertise in RH Uncovered or use a leaflet drop?
If you’re deciding between a magazine ad or a leaflet drop, we can help you weigh your options.
Each medium offers unique advantages:
- Magazine ads are ideal for in-depth storytelling and building brand trust.
- Leaflet drops work well for direct promotions, driving immediate action.
Many businesses find success by combining the two. According to research, 90% of campaigns that included door drops saw an increase in new customers, compared to 59% for campaigns without them.₃ By aligning both magazine ads and leaflets, you can maximise touchpoints and engagement.
The pros and cons of print advertising
The cons to print marketing include:
Leveraging RH Uncovered’s expertise
RH Uncovered’s monthly magazine reaches over 154,000 households, while our door-to-door leaflet distribution offers an additional, targeted way to engage with local audiences. Combined with our digital and email channels, these strategies help amplify your message across multiple touchpoints. If you’re unsure where to start, check out our Case Studies for inspiration or take our Marketing Health Check Quiz to assess your current strategy.
Sources: [1] Data & Marketing Association (DMA) Door Drop Report 2022. [2] [3] Market Reach.
Read more about local advertising
What our customers say
The magazine article and social media promotion brought in new customers
“The exposure from RH Uncovered has been fantastic. The magazine article and social media promotion brought in new customers who mentioned reading about our fundraising campaign. It helped us raise funds for the Greenaway Foundation while introducing Kelly’s Coffee to a wider audience.”
We’ve seen great results and appreciate the extra support we’ve received
“Advertising with RH Uncovered has been a valuable way for us to promote concerts and recruit new members. The direct delivery to homes gives our ads a better chance of being seen compared to other local magazines. We’ve seen great results and appreciate the extra support we’ve received, like social media shares and featuring our events in the ‘What’s On?’ section.”
We were delighted that we had calls the very first day that our campaign began
“We booked a drop to Burgess Hill and Horsham, the booking process was simple and the office were really helpful to determine the areas I wanted to target and helping me to get our artwork designed and printed in time. We were delighted that we had calls the very first day that our campaign began.”
Incredibly positive and far beyond all of our expectations
“The results from our multi-media campaign with RH Uncovered have been incredibly positive and far beyond all of our expectations. Within the first month, our website pageviews skyrocketed – surpassing the total traffic we’d seen in the previous six months combined. This generated a very impressive number of enquiries”
The phone just didn’t stop ringing
“I’m no good at advertising, so I gave RH Uncovered the basics, and they came back with a great advert design. The process was so painless – they sent me the artwork for approval, made tweaks when needed – they just got on with it for me”
A valuable marketing tool for our business
“RH Uncovered’s leaflet service has been a valuable marketing tool for our business. The team is always supportive, and their attention to detail makes the process easy and efficient.”
Adverts are working brilliantly, keeping me very busy
“The day the advert goes out I know straight away when the magazines are being delivered as my phone starts ringing – some days every 5 minutes! I personally have had days when I have received 10-15 leads.”
A one-stop-shop to reach the entire geographic area
“RH Uncovered was ideal as it essentially offered me a one-stop-shop to reach the entire geographic area I needed with a multi-channel approach”
Significantly boosted attendance
“The leaflet campaign with RH Uncovered significantly boosted attendance at our Record Fair, bringing in more local people who hadn’t heard of us before. I also saw four times the usual number of enquiries about selling record collections. The service was well worth the investment”