How to start advertising with confidence
If you’re taking your first steps into the world of advertising, you’re probably feeling a mix of nerves and excitement. Advertising is a powerful way to build your brand’s visibility, connect with customers, and ultimately grow your business.
RH Uncovered offers eight tailored magazine editions reaching over 154,000 households each month across key towns and their surrounding areas within the RH postcode, including Crawley, East Grinstead, Horley, Reigate, Horsham, Haywards Heath, and Burgess Hill.
Starting an advertising journey may seem daunting, but it doesn’t have to be. We’re here to help you get started with confidence. Here’s what you need to know.
Flexible advertising options
With RH Uncovered, you’re not limited to a one-size-fits-all approach. Our eight magazine editions are designed to give businesses flexibility in choosing where and how to advertise:
- Select Editions: Advertise in the specific towns and areas most relevant to your business without needing to appear in all editions.
- Custom Content: Tailor your ad message, sizing, and visuals for each area, allowing you to speak directly to each community’s interests and needs.
- Scalable Campaigns: Start small with a few editions or broaden your reach over time to cover more towns as your goals evolve.
Our tailored approach ensures your advertising is as effective and targeted as possible, allowing you to engage each community uniquely based on your business needs.
Understanding the power of print advertising
While digital media is ever-present, print advertising remains an impactful tool, especially for local businesses. Print offers benefits that digital often can’t match, like the trust associated with a long-standing local magazine and the lasting presence of physical media.
With RH Uncovered’s eight tailored editions reaching over 154,000 households monthly across Sussex and Surrey, your message has the potential to make multiple impressions in targeted areas.
Research backs up the value of this approach: 92% of consumers report being driven to digital activity – like website visits or social media engagement – after receiving print materials, with door drops driving web visits up 50% year-on-year, according to the DMA. This data highlights how print can effectively complement digital marketing efforts, seamlessly bridging offline and online engagement.
Should I also have a social media presence?
While print advertising is impactful, combining it with a social media presence can enhance your marketing strategy significantly. Social media allows you to connect with your audience in real-time and showcase your brand’s personality.
Here’s why having an active social media presence matters:
1. Showcasing Your Work: Use social platforms to display your products or services and engage with potential customers.
2. Real-Time Updates: Share news, promotions, and tips that keep your audience informed.
3. Building Trust: A well-maintained social media presence reassures customers that you’re active and credible, solidifying trust and brand authority.
You don’t need to be on every platform. Start by focusing on those where your target audience spends time. Often, after seeing an ad in RH Uncovered, customers will want to visit your social profiles to learn more, making social media a valuable companion to print.
For more insights on whether social media is essential for your business, see our guide: My business has no social media presence, does it matter?
How much does it cost to advertise in RH Uncovered?
Advertising with RH Uncovered is flexible, designed to fit a variety of budgets and goals. The price of an ad depends on its size, duration (we recommend starting with a 6-month campaign for the best results), and placement within the magazine.
Our range of options includes full-page spreads and smaller placements, with rates tailored to meet different needs. To make the most of your investment, we recommend considering these principles:
- Consistency Builds Trust: Regular advertising builds brand recognition over time.
- Target the Right Areas: We can tailor your advertising to reach specific postcodes if you serve particular locations.
- Ensure an Effective Online Presence: A professional website and active social profiles add credibility and increase the impact of your print ads.
Steps to begin your advertising journey
- Define Your Goals: Know what you want to achieve – whether it’s more leads, increased website traffic, or building brand awareness.
- Set Your Budget: Determine what your cost per lead or acquisition should be, helping you plan a budget for success.
- Contact the Experts: Our team is here to tailor an advertising plan that aligns with your objectives, whether that’s through print, digital, or a combined approach.
Advertising is an investment in your business’s growth. We’d love to help you on this journey – contact us today to discuss how our solutions can support your success.
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What our customers say
The magazine article and social media promotion brought in new customers
“The exposure from RH Uncovered has been fantastic. The magazine article and social media promotion brought in new customers who mentioned reading about our fundraising campaign. It helped us raise funds for the Greenaway Foundation while introducing Kelly’s Coffee to a wider audience.”
We’ve seen great results and appreciate the extra support we’ve received
“Advertising with RH Uncovered has been a valuable way for us to promote concerts and recruit new members. The direct delivery to homes gives our ads a better chance of being seen compared to other local magazines. We’ve seen great results and appreciate the extra support we’ve received, like social media shares and featuring our events in the ‘What’s On?’ section.”
We were delighted that we had calls the very first day that our campaign began
“We booked a drop to Burgess Hill and Horsham, the booking process was simple and the office were really helpful to determine the areas I wanted to target and helping me to get our artwork designed and printed in time. We were delighted that we had calls the very first day that our campaign began.”
Incredibly positive and far beyond all of our expectations
“The results from our multi-media campaign with RH Uncovered have been incredibly positive and far beyond all of our expectations. Within the first month, our website pageviews skyrocketed – surpassing the total traffic we’d seen in the previous six months combined. This generated a very impressive number of enquiries”
The phone just didn’t stop ringing
“I’m no good at advertising, so I gave RH Uncovered the basics, and they came back with a great advert design. The process was so painless – they sent me the artwork for approval, made tweaks when needed – they just got on with it for me”
A valuable marketing tool for our business
“RH Uncovered’s leaflet service has been a valuable marketing tool for our business. The team is always supportive, and their attention to detail makes the process easy and efficient.”
Adverts are working brilliantly, keeping me very busy
“The day the advert goes out I know straight away when the magazines are being delivered as my phone starts ringing – some days every 5 minutes! I personally have had days when I have received 10-15 leads.”
A one-stop-shop to reach the entire geographic area
“RH Uncovered was ideal as it essentially offered me a one-stop-shop to reach the entire geographic area I needed with a multi-channel approach”
Significantly boosted attendance
“The leaflet campaign with RH Uncovered significantly boosted attendance at our Record Fair, bringing in more local people who hadn’t heard of us before. I also saw four times the usual number of enquiries about selling record collections. The service was well worth the investment”