What do we mean by hyperlocal campaigns?
Hyperlocal campaigns focus on targeting specific areas close to your business – be it postcodes, neighbourhoods or streets. It’s all about connecting with the people who are most likely to use your services or buy your products.
If you’re new to hyperlocal marketing, it can be tempting to jump in and see what happens.
While this approach might generate some success, it won’t maximise your results.
What’s the best way to ensure your campaign delivers? Avoiding common pitfalls is a great place to start. Let’s debunk five of the biggest misconceptions about hyperlocal campaigns.
Misconception: Print and distribution costs are too high
For businesses exploring hyperlocal campaigns, print costs often feel like a hurdle.
It’s easy to see why – digital options like social media or email marketing can appear “free.”
But as the saying goes, you have to speculate to accumulate. Successful campaigns involve thoughtful investment in time, money, and effort to ensure your marketing reaches the right audience.
Rather than thinking of print as a competing medium to digital, consider how both channels can complement each other. Many local audiences – particularly older demographics – aren’t always active online. Print materials like leaflets and magazines help bridge that gap.
Misconception: Magazines are outdated
The rise of digital media might make print feel outdated, but that’s far from reality.
Magazines are trusted sources of information, offering credibility that’s harder to achieve online. In a world saturated with digital content, print can feel refreshingly authentic.
What’s more, the reduced volume of print materials coming through letterboxes today gives your message a better chance of standing out.
If you’re looking to establish trust and capture attention in your community, print magazines remain an excellent choice.
Misconception: Competitor ads will overshadow your business
It’s true – most magazines don’t offer advertising exclusivity.
But think about it: If your competitors are in the magazine and you’re not, who’s more likely to get that call?
Being present in the same publication gives you a chance to showcase your strengths. A well-designed advert, compelling offer, and strong reputation can set you apart – even in a crowded space.
Misconception: You can’t measure the impact of print campaigns
While you might not get detailed click-through rates like with digital campaigns, there are simple ways to track print success.
Include offer codes, dedicated phone numbers, or even ask new customers how they heard about you.
Unlike emails that are deleted after reading, magazines tend to stick around. They’re there when your audience needs them – whether it’s finding a trusted local service, booking a tradesperson or looking for something fun to do with the family.
Misconception: Long-term campaigns aren’t worth the commitment
Effective advertising takes consistency.
While it’s tempting to expect instant returns, long-term campaigns often deliver the best results. The key is building brand recognition through repeated exposure.
The more often your audience sees your ad, the more familiar your business becomes. By issue five or six, you’re much more likely to be the name they remember when they’re ready to buy.
Consistency is the secret to being in the right place at the right time.
Read more about local advertising
What our customers say
The magazine article and social media promotion brought in new customers
“The exposure from RH Uncovered has been fantastic. The magazine article and social media promotion brought in new customers who mentioned reading about our fundraising campaign. It helped us raise funds for the Greenaway Foundation while introducing Kelly’s Coffee to a wider audience.”
We’ve seen great results and appreciate the extra support we’ve received
“Advertising with RH Uncovered has been a valuable way for us to promote concerts and recruit new members. The direct delivery to homes gives our ads a better chance of being seen compared to other local magazines. We’ve seen great results and appreciate the extra support we’ve received, like social media shares and featuring our events in the ‘What’s On?’ section.”
We were delighted that we had calls the very first day that our campaign began
“We booked a drop to Burgess Hill and Horsham, the booking process was simple and the office were really helpful to determine the areas I wanted to target and helping me to get our artwork designed and printed in time. We were delighted that we had calls the very first day that our campaign began.”
Incredibly positive and far beyond all of our expectations
“The results from our multi-media campaign with RH Uncovered have been incredibly positive and far beyond all of our expectations. Within the first month, our website pageviews skyrocketed – surpassing the total traffic we’d seen in the previous six months combined. This generated a very impressive number of enquiries”
The phone just didn’t stop ringing
“I’m no good at advertising, so I gave RH Uncovered the basics, and they came back with a great advert design. The process was so painless – they sent me the artwork for approval, made tweaks when needed – they just got on with it for me”
A valuable marketing tool for our business
“RH Uncovered’s leaflet service has been a valuable marketing tool for our business. The team is always supportive, and their attention to detail makes the process easy and efficient.”
Adverts are working brilliantly, keeping me very busy
“The day the advert goes out I know straight away when the magazines are being delivered as my phone starts ringing – some days every 5 minutes! I personally have had days when I have received 10-15 leads.”
A one-stop-shop to reach the entire geographic area
“RH Uncovered was ideal as it essentially offered me a one-stop-shop to reach the entire geographic area I needed with a multi-channel approach”
Significantly boosted attendance
“The leaflet campaign with RH Uncovered significantly boosted attendance at our Record Fair, bringing in more local people who hadn’t heard of us before. I also saw four times the usual number of enquiries about selling record collections. The service was well worth the investment”