East Grinstead Record Fair: driving footfall with leafleting

A new approach to boost attendance

When Bob Smith, organiser of the East Grinstead Record Fair, noticed that social media posts were getting lost in crowded feeds, he knew he needed a fresh approach. Fewer local people were discovering the event, and previous marketing efforts weren’t delivering the same impact.

Seeking a trusted local marketing solution, Bob turned to RH Uncovered’s door drop leafleting service – a business he already knew well, having received the magazine through his door for many years.

In 2024, Bob invested in a leaflet campaign targeting 10,000 households across East Grinstead, ensuring his message landed directly into homes rather than competing for attention online. The results spoke for themselves.

Driving real results with door drop leafleting

“The leaflet campaign with RH Uncovered significantly boosted attendance at our Record Fair, bringing in more local people who hadn’t heard of us before. I also saw four times the usual number of enquiries about selling record collections. The service was well worth the investment.”
— Bob Smith, East Grinstead Record Fair Organiser

Bob experienced a huge uptick in footfall, a change also noticed by other record dealers at the event. In addition to attracting new attendees, he saw a major increase in enquiries from record sellers, helping to expand the fair’s offering and success.

Why RH Uncovered’s leaflet distribution worked

Trusted Local Reach:

Targeting 10,000 East Grinstead households ensured the campaign reached local vinyl collectors and potential record sellers directly.

Higher Engagement Than Social Media

Unlike social media posts, which can be easily missed, leaflets land directly in homes, offering a physical reminder of the event.

Proven Return on Investment:

While the cost was higher than Bob’s previous marketing methods, the increase in footfall and seller enquiries made it a worthwhile investment.

Simple, Effective Messaging:

Bob supplies his own print-ready leaflet, which -despite lacking branding or design elements – clearly communicates key event details, making it easy for recipients to retain for future reference.

Repeating the approach for continued success

Following the success of his initial campaign, Bob is repeating the approach in 2025, once again partnering with RH Uncovered to ensure another strong turnout.

His next leaflet drop will target 9,000 East Grinstead households, maintaining a highly focused, results-driven campaign to maximise local engagement.

Leaflet creative: simple but effective

Prioritising key details for maximum impact

Bob supplied his own print-ready artwork, opting for a no-frills design that prioritises clarity.

He has ensured the leaflet included all the essential details: what the event is, where and when it’s happening, key selling points like free entry and free parking, plus a call to action for potential record sellers with contact details to get in touch.

By listing all event dates on one leaflet, it’s more likely to be kept for future reference by interested attendees.

East Grinstead Record Fair Creative Artwork

Bob’s leaflet may lack traditional branding or design features, but it clearly conveys the key details he wants to get across. With all event dates included, it becomes a useful resource for recipients, encouraging them to keep it for future reference.

What this case study shows us

Tangible Marketing Has Staying Power

Unlike digital ads, a physical leaflet remains in the home, making it easy to refer back to

Targeting the Right Audience Matters

A well-planned leaflet drop ensures marketing spend goes towards reaching those most likely to engage.

Measurable ROI Justifies the Investment

Even with higher costs than social media, the impact on attendance and seller enquiries proves the value of hyper-local print marketing.

Let’s create your success story

RH Uncovered has helped businesses like East Grinstead Record Fair attract bigger crowds, more enquiries, and stronger results.

Find out how we can help you connect with your local audience and grow your event.

Get in touch

East Grinstead Record Fair: driving footfall with leafleting

A new approach to boost attendance

Driving real results with door drop leafleting

Why RH Uncovered’s leaflet distribution worked

Trusted Local Reach:

Higher Engagement Than Social Media

Proven Return on Investment:

Simple, Effective Messaging:

Repeating the approach for continued success

Leaflet creative: simple but effective

Prioritising key details for maximum impact

What this case study shows us

Tangible Marketing Has Staying Power

Targeting the Right Audience Matters

Measurable ROI Justifies the Investment

Let’s create your success story

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