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How RH Uncovered powered Pub in the Park’s Reigate success

Igniting excitement locally through a tailored, multi-channel campaign

Pub in the Park, the UK’s largest food and music festival, made its highly anticipated debut in Reigate in 2023. Tasked with filling Priory Park and engaging the local community, Event Promoter Russell Phillips turned to RH Uncovered. With just 10 weeks to create impact, Russell needed a trusted local marketing partner to amplify his message quickly and effectively.

Partnering with RH Uncovered: A collaboration that delivered results

While Russell utilised various marketing avenues, it was the partnership with RH Uncovered that truly stood out. Our extensive local reach, engaged audience, and collaborative approach were key factors in his decision to work with us.

RH Uncovered’s ability to quickly build significant awareness was made possible by leveraging multiple hyper-local channels, including magazines, leaflets, email campaigns, and social media. This ensured Pub in the Park’s message reached over 132,000 households effectively and with speed.

Addressing key campaign needs

Pub in the Park’s objectives aligned perfectly with RH Uncovered’s services:

Multi-Media Reach:

Leveraging a mix of print, digital, and direct marketing channels to engage diverse audiences.
See how multi-media campaigns amplify your reach

Local Integration:

Supporting local businesses and showcasing talent through editorial features.

Timeliness and Exposure:

A strategically placed cover story, running for one month, provided maximum exposure. The campaign extended across two months with magazine ads, leafleting, and digital promotions, ensuring repeated engagement with the same audience across multiple touchpoints.

Flexibility and Targeting:

RH Uncovered tailored the editorial coverage by area to maximise impact and spend, providing extended features in Reigate and its neighbouring towns, while using shorter pieces for areas further afield. This approach ensured resources were focused where they would have the greatest effect.

Rapid Awareness Building:

The use of hyper-local channels enabled RH Uncovered to deliver significant awareness in a short timeframe, ideal for time-sensitive campaigns.

Pub in the park testimonial

Campaign highlights

Targeted RH Uncovered Magazine Advertising

A print campaign featured a cover story, editorial, and a strategic mix of single and double-page ads across six editions, reaching 132,000 households. A QR code seamlessly directed readers to the Pub in the Park website for easy engagement and measurable response.

Pub in the Park DPS

Maximum Exposure through Front Cover Story

The campaign featured prime front cover positioning, grabbing reader attention as soon as the magazine landed on doormats. The featured competition to win tickets encouraged engagement, driving readers to explore content within.

Pub in the Park - front cover

Email Campaign with Competition Mechanic

A highly effective email campaign with an exclusive ticket giveaway for the Reigate event was sent to 10,000+ RH Uncovered subscribers. This drove strong engagement, achieving a standout 38% open rate and increased traffic to the Pub in the Park website.

Pub in the Park - Email campaign

Proactive Editorial and Strategic Support

RH Uncovered played a key role in shifting audience perceptions by recommending editorial features and social media to address chef credibility concerns. This strategy showcased chef expertise, increasing trust and enhancing audience sentiment.

Pub in the Park - Meet your hosts advertorial

Social Media Amplification to Extend Reach

Strategic posts on RH Uncovered’s social media platforms enhanced awareness, expanded audience reach, and built anticipation within the local community. This approach also boosted competition entries and increased clicks to online editorial content.

Pub in the Park - Social media campaigns

Leaflet Distribution to Strengthen Awareness

Door drops to 30,000 households in Reigate, Horley, and Crawley provided another direct, tangible touchpoint to reinforce awareness. The double-sided leaflets complemented the extensive reach via RH Uncovered’s owned media, maximising overall impact.

Pub in the Park - Leaflet design

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Discover how a multi-media campaign with RH Uncovered can help your business connect with the right local audience

Results that surpassed expectations

Increased Awareness and Engagement

Evidenced by feedback on Pub in the Park’s social media channels and website traffic.

High Email Engagement

Results outperformed industry norms and Pub in the Park’s previous campaign results.

Effective, Responsive Targeting

Tailored content and budget allocation, ensured key messages resonated with different audiences.

Positive Sentiment Shift

Effectively addressed audience concerns through editorial features and social media engagement.

What this campaign shows us

Strategic Collaboration Drives Campaign Success

At RH Uncovered, we help clients achieve their goals. By collaborating strategically to refine campaigns, we can maximise impact and deliver stronger results.

Multi-Channel Marketing Maximises Engagement

A mix of print, digital, and social channels creates multiple touchpoints, increasing visibility and audience interaction for a more effective campaign.

Hyper-Local Reach Accelerates Awareness

Targeting engaged local audiences through trusted media can accelerate widespread awareness, ensuring businesses connect with the right people at the right time.

Let’s create your success story

Discover how RH Uncovered can help your business achieve real results.
Contact us today to explore your campaign options.

I honestly couldn’t have asked for better customer service! RH Uncovered immediately understood the brief, worked closely with us throughout, and just made things happen.

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