Benefits of multi-media campaigns
Combining print with digital channels reinforces your message and allows you to connect with audiences across multiple touchpoints.
- Increased Brand Visibility: Multi-media campaigns build consistent brand recognition across print and digital channels.
- Enhanced Community Engagement: Campaigns with both online and offline elements create more accessible and engaging touchpoints for your audience.
Extend your reach across channels
Why multi-media campaigns work
Cross-channel benefits at a glance
Multi-media campaigns benefit from high engagement, better brand recall, and increased online activity:
77% of Consumers Prefer Multi-Channel Messaging
Most consumers favour receiving marketing messages via multiple channels, including direct mail, email, and social media, reinforcing the power of a multi-channel strategy to create meaningful brand connections.¹
250% Higher Engagement Across Multi-Channels
Multi-channel campaigns achieve 2.5x higher engagement rates compared to single-channel approaches, showing the benefit of using multiple channels to keep attention and interest.²
60% Improved Brand Recall When on Multi-Channels
Campaigns that combine print and digital experience a 60% boost in brand recall, making multi-media campaigns a powerful tool for lasting impression and awareness.³
50% Growth in Door Drops Driving Web Visits
The proportion of door drops driving web visits has grown by 50% year-on-year, highlighting rising synergy between physical and digital marketing channels and value of multi-media campaigns.⁴
Source 1, 2 & 4 DMA, 2022 Study on Multi-Channel Preferences 3. Statista, Multi-Channel Advertising Report 2023
Harnessing the power of email and research
Testing new ways to connect with the local community
RH Uncovered’s email list of over 10,000 engaged subscribers and active social media platforms are primarily used as part of multi-media campaigns that include magazine advertising. However, we are currently exploring ways to use these platforms for research purposes, on a case-by-case basis.
Our email list is highly engaged and consistently outperforms industry averages – and we want to keep it that way! That’s why we carefully curate the projects we undertake to ensure they align with our audience’s interests and maintain the trust we’ve built with our subscribers. If you’d like to explore running a research piece with us, please get in touch to discuss your goals and see how we may be able to help.
FAQ's - Multi-media campaigns
Common questions answered
Yes, RH Uncovered lets you choose a mix of channels by location, with multiple channels for high-priority areas and print-only options in others.
Currently, our digital services are offered as part of a multi-media approach that complements our print channels for maximum impact.
Yes, we track metrics like open and click-through rates for email campaigns, providing insights into digital effectiveness.
It’s simple! Get in touch to discuss your goals, and we’ll tailor a package that fits your needs, whether that’s print, digital, or a mix of both.
Case study
Read our Pub in the Park case study to see how a multi-media campaign can work for events.
“Pub in the Park, the UK’s largest food and music festival, made its highly anticipated debut in Reigate in 2023. Tasked with filling Priory Park and engaging the local community, Event Promoter Russell Phillips turned to RH Uncovered. With just 10 weeks to create impact, Russell needed a trusted local marketing partner to amplify his message quickly and effectively…”
What our advertisers say
The magazine article and social media promotion brought in new customers
“The exposure from RH Uncovered has been fantastic. The magazine article and social media promotion brought in new customers who mentioned reading about our fundraising campaign. It helped us raise funds for the Greenaway Foundation while introducing Kelly’s Coffee to a wider audience.”
Incredibly positive and far beyond all of our expectations
“The results from our multi-media campaign with RH Uncovered have been incredibly positive and far beyond all of our expectations. Within the first month, our website pageviews skyrocketed – surpassing the total traffic we’d seen in the previous six months combined. This generated a very impressive number of enquiries”
I felt so supported – they immediately understood the brief and made things happen
“I honestly couldn’t have asked for better customer service! The knowledge from Heather, Jamie and Matthew at RH Uncovered was great. I felt so supported – they immediately understood the brief and just made things happen, they were on it!”
Not sure where to begin?
Take our Marketing Health Check Quiz to assess your strategy and get a personalised action plan.
