How to craft magazine ads that grab attention & get results
Magazine advertising can be highly effective – if done right.
Whether you’re advertising in glossy lifestyle magazines, niche publications, or local magazines like RH Uncovered, following best practice ensures your adverts achieve results and provide maximum return on investment (ROI).
Do’s and don’ts of magazine advertising
While there’s no single rule for success, these essential tips will help your advert get noticed:
Do:
Don't:
Why strong visuals matter
In magazine advertising, images are crucial – they capture attention and are remembered longer than words alone. Choose images that represent your brand and build trust, whether that’s a friendly photo of your team or trust-building logos like Trustpilot.
Crafting compelling ad copy
Great adverts balance strong visuals with impactful words. Keep your text brief and straightforward. Use questions or bold headlines to engage, then clearly explain how your business helps solve readers’ problems or meet their needs.
Always include a clear call to action
A strong call to action (CTA) guides readers to the next step. Whether it’s “Visit our website,” “Call today,” or “Book a free consultation,” a clear CTA significantly increases responses.
Essential contact information
Make it easy for people to contact you. Always include:
Benefits of long-term magazine ads
Consistent advertising builds brand recognition and trust. Readers who see your advert repeatedly are more likely to remember and recall your business when they need it.
In fact, 64% of RH Uncovered readers keep the magazine for at least two weeks, providing multiple exposures. Repeated adverts strengthen your community presence and enhance familiarity.
How to measure your advertising success
Measuring your advert’s performance is essential to understanding what works best. Consider using:
Monitor these to evaluate results and refine future adverts, maximising ROI.
In Summary
Best practice for magazine advertising involves understanding your space, using strong visuals and concise copy, adding a clear CTA, and regularly tracking results. Done well, magazine advertising effectively connects you with local audiences, builds credibility, and drives growth.