Three is the magic number
Three things are always going to be the important factors when you’re buying anything – price, location, and convenience. It’s no different when it comes to magazine and print advertising.
The short answer to the question of how much it costs to advertise in RH Uncovered is…
It depends.
It depends on a variety of factors including what your campaign is and its purpose.
We’ll always help you achieve your goals in whatever form that means. It could be a double-page spread is the right thing to promote a new service or maybe a half-page ad in the right space could be the nudge someone needs to give you a ring. There are plenty of options both in print and online and we’ll work with you to find the right one for you.
The cost can be scaled up or down depending on what you’re looking for – and we’re here to work with you to find the best solution for your budget.
What’s important in an advertising campaign?
From the outset, you need to be clear about what you want to achieve.
Is it more leads, more traffic on your website, more sales or more brand awareness?
The sort of campaign you devise will all flow from that. In essence, you need to determine what your desired result is first, which will then inform each individual part of your marketing strategy.
As for the specifics of your magazine campaign, let’s start with the size and print run…
At RH Uncovered, we offer a range of sizes and options when it comes to your adverts.
It’ll be determined by the information you need to get into your advert – is there an offer? Or maybe you’ve got a specific event you want to promote?
With advertising campaigns, you might just be looking for a one-off hit to target a specific time of year or seasonal offering…
But what we always advise is that a multiple print run is more likely to pick up traction than the occasional one-off advert. That’s because it’s about it will create recognition and brand awareness of you and your business.
It’s difficult, if not sometimes impossible, to know when the right time for people to buy is, depending on your business and industry.
So, the easiest way to make sure you’re there at the right time when they’re ready to buy, is to consistently be there.
We publish 8 different issues of RH Uncovered, each with its own geographical community content and local readership, so you can be in the right place for your customers.
It’s entirely up to you how many issues you feature in, and it’ll be led by the areas you service and work within.
So, what else affects the cost?
The length of the campaign and the number of magazines you feature in, as well as the size of the advert will affect the total cost of your advertising campaign. But aside from that, there are several factors outside of your campaign that will affect influence how cost effective your marketing is.
The first of those is your website.
First things first, do you have a website? If you do, is it functional?
How easy is it to navigate and for people to buy from you? Are they able to buy online or do they need to contact you first?
Many of these questions will depend on what your business does and how you sell, but they’re relevant to the campaign.
That’s because once your ad raises awareness, people will validate you and your business by looking online. checking your social media, your website, and any reviews that have been left by customers.
It’s crucial that whatever platforms you have do you justice and ensure that when people go to check you out, they trust that you’re reputable.
The next on the list is your social media.
Social media is often one of the first places people go to do research on your business or to find businesses who do what you do.
It’s not to say that you need to have a TikTok account or that you need to be posting fresh content every single day.
BUT it is worth having an active social media presence on one or two platforms to give people an insight into what you’re doing, showcase your work, and give them the reassurance that you exist and that you’re good at what you do.
Don’t worry, you don’t need thousands of followers or likes, and you don’t need to do anything out of your comfort zone – but it’s a great free tool which will maximise the effectiveness of your marketing.
Finally, local reviews and ratings.
These days, nobody makes a decision to spend a significant amount of money without reading reviews and ratings.
So, how many 5-star ratings do you have? And are they up to date?
Asking customers for reviews and ratings can make a huge difference to the perception of your business in a split second.
Your Google My Business page is a goldmine for relevant reviews and information for prospects and customers – as long as you keep it up to date!
Whatever your budget, we’re here to help you achieve your goals in the most cost-effective way possible.
We can help you with as much or as little as you need to make sure you’re getting what you need the most from your RH Uncovered advertising – just give us a call on 01342 718348 or drop us an email at info@rhuncovered.co.uk to find out more.
None of the articles have this at the end?
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